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ABC Bullion is the Proud Partner of the Victorian Racing Club for the 2025 Lexus Melbourne Cup

30 May 2025

ABC Bullion was thrilled to be at the unveiling of the 2025 Lexus Melbourne Cup Tour at Flemington Racecourse yesterday.

ABC Bullion is a proud partner of the Victorian Racing Club and manufactures the iconic Lexus Melbourne Cup annually. The Cup is the definition of 100% Australian Made and is crafted through ABC Bullion’s sister company, W.J. Sanders.

One of the highlights of the launch was a special performance by Melbourne Cup-winning jockey, Robbie Dolan, with fellow Cup winner Michelle Payne OAM making a grand entrance carrying the 2025 trophy.

Visiting a total of 36 destinations this year, from Normanton in Outback Queensland to New York, the 2025 Lexus Melbourne Cup Tour gives communities across Australia a chance to get up and close to the iconic trophy and feel the magic of the race that stops a nation.

The Victorian Racing Club revealed: “This year, the Tour will visit a number of Australian towns that have recently experienced severe drought and flood events including the Wimmera town of Warracknabeal in Western Victoria, with the aim of uplifting community spirit.”

VRC CEO Kylie Rogers said: “The Lexus Melbourne Cup Tour is one of the most significant ways we can share the excitement and legacy of the Lexus Melbourne Cup with communities across Australia and beyond.”

“We’re also proud of how the Cup continues to reach and inspire the next generation – through visits to schools and engagement with young Australians, we’re ensuring the story and spirit of the Melbourne Cup lives on for years to come.”

This year’s tour will commence its journey on Thursday 5 June, visiting New York for the Belmont Gold Cup which offers a coveted golden ticket into the Lexus Melbourne Cup. For further information about the 2025 Lexus Melbourne Cup Tour visit vrc.com.au.

Over the coming months in the lead up to this year’s race, ABC Bullion and sister company W.J. Sanders are excited to reveal more about the making of the 2025 Lexus Melbourne Cup.

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    ABC Bullion

    ABC BULLION HEAD OFFICE

    38 Martin Place Sydney NSW 2000 Australia
    P: +61 2 9231 4511 | F: +61 2 9233 2227
    E: comms@abcbullion.com


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